Fitch Brand Preview Book

Designing a portfolio pitch book as an ode to one of my favorite experiential design companies.

My Role

Lead Designer

Year

2017

Project type

Print and Branding Design

Caption: a view of the immersive possibilities in the Control Room digital twin experience

Context

What started as a small project to demo and gamify Accenture's thought leadership in 2023, quickly became a full fledged hands-on experiential design playground around the future of tech, AI, and business for internal account teams and external clients.


I joined the team as one of the senior product designers to research, conceptualize, and crystalize creative direction for the Forge®. I created systems and processes that would scale and position my team for growth against many business and external pivots (e.g., think the big federal firing period in early 2025).


This role and project brought together previous experience in visual design, UX/UI design, product design, service design, and business strategy.

made with love in NYC